Adaptation to challenging circumstances is a natural state of being for startup founders. My most recent challenge specifically lay in my company’s go-to-market (GTM) strategy. The goals management software market had become saturated, our competitors were raising large amounts of capital, building huge sales teams…
Month: October 2021
How to Create an Authentic Brand
Cloé Luv believes branding is the most important step in business. “Branding dictates how you roll out everything from customer service to company policies,” she says. Luv is the founder of Brooklyn coworking space, Cloés Corner and 501c3 non-profit organization Women With Voices, which helps women navigate…